Tuesday, June 28, 2011

Coca-Cola's Fukien Tea Plants Billboard

Since today's theme is "green", here we have another fantastic action of social responsibility regarding air pollution from Coca-Cola and the World Wildlife Fund.



This new 60-by-60-foot billboard in the Philippines is covered in Fukien tea plants, which absorb air pollution. Supposedly each plant can absorb up to 13 pounds of carbon dioxide a year. The big picture is that this massive billboard helps to clear out the air.

How did they do it you ask? The plants are planted in 3,600 pots made from old Coke bottles and designed to help the plants grow sideways combined with a drip irrigation system that was installed and that saves water and fertilizer by allowing water to drip slowly to the roots of plants.

The project was made in an effort to complete Coca-Cola Philippines "Live Positively" program which includes conservation of critical watersheds in the Philippines and in support of the "Earth Hour"

No comments:

Post a Comment