"Advertising in one minute". A place where i hope to gather various opinions about the BEST and sometimes the WORST in the world of Advertising & Marketing, along with all my experiences and work related to that matter. Every day something new!
During the final of Copa America, this impressive Nike Argentina commercial was shown.
The ad sees Boca Juniors players being encouraged during training by a stadium voice, which will make football fans shiver. Boca Junior is Argentina’s biggest team and is sponsored by Nike, but has been struggling recently. The ad was filmed as the players attended a training session in the Bombonera stadium, taking them by surprise.
This commercial didn't caught my attention for being hilarious or something extremely elaborate, no. What made me want to show it to you is the fact that as an advertising lover i can only imagine (yet) how many people passed through this situation.
If i end up working on advertising, instead of marketing or PR (will find out soon enough), i would hate immensely to be in this position and would love to get some of that revenge that they show at the end. I can only imagine how frustrating it must be and for that i share with you this treat:
In today's times we're hearing more and more about digital marketing and web campaigns. Its a fact that these types of marketing are growing immensely and gaining huge power near consumers.
Never the less, we can't forget that there are still other ways for a brand to convince consumers of the quality of their products, especial for those which we need our senses to be completely persuaded.
I'm talking about a very funny and cool sensorial marketing campaign by "Febreze" in America in which they invited people from the streets to smell for themselves the power of the product in harsh environments completely blindfolded.
Surprise, surprise when they saw where they were.. for sure not in the middle of flowers!
This campaign was also combined with a digital tool, Facebook where Febreze shares with everyone lots of other experiments. Go check it out if you liked this one.
Domino's is a pizzeria that you can see whats going on with your order on the internet through their site and you can also talk to the employe at each stage and post at the end a review from the service.
Recently, they start doing something awesome to show transparency to its costumers. They're posting customer reviews (good, bad, and indifferent) on one of the big billboards in the middle of Times Square.
Of course the reviews are chosen and because of that how will this be perceived? Anyways, i think its quite a daring idea and ill be hoping to find if the results from it are any good. Check it out:
This campaign by Avon along with Istropolitana Ogilvy caught my attention because its an all out interaction with the public, which probably lots of them might actually use their products.
I also bet that the ones who didn't till now, might of started after this very pleasant action by the brand that probably made the day for a lot of women that were just passing by.
After all, every woman should hear how beautiful they are at least once a day ;)
Wow! This is the only possible word to start today's post.
What you'll see is quite a bit hardcore and that's also why it wasn't approved by "Skittles". Anyways, its out there on the Web and i found interesting to show it do to its controversy and because i heard lots of people thinking that this was made by the brand itself. No.
This is in fact, for what i understood, a spec ad work from L.A. directing team, Cousins. Beware, sometimes people might get the wrong idea and start to dislike a brand because of something like this, or who knows, maybe they'll get more popularity.
I won't comment if its good or bad because probably lots of you will think its extremely funny but others totally shocking. Anyway, here it is:
Now this made my day. As soon as i noticed this campaign with Ken Jeong i thought to myself: This as to be hilarious! I'm a big fan since the movie Hangover.
The American Heart Association along with the Ad Council and Gotham came up with this ad for the campaign entitled "Hands Only CPR" which aims to educate people of the proper procedure in a sudden cardiac arrest situation that can happen to anyone, anywhere.
Like i said, it features the actor and comedian Ken Jeong who, along with a couple of blondes, shows up to save the day at the sound of disco music when a charades player falls to the floor.
The campaign is also accompanied by a "Web Site" with an application that instructs the viewers the two steps of "Hands-Only CPR" on a hot body of their choice. Quite interesting and educative in deed.
Remember, like they say: "The classic Bee Gees disco hit "Stayin' Alive" It’s the perfect beat for remembering the right rate of chest compressions during Hands-Only CPR. Disco may be dead, but it’s helping to keep people alive"
The Motor Accident Commission (MAC) is a south Australia’s insurer that is focused on road safety and provides help and compensation to road crash victims.
They recently came up along with BBDO with several extremely funny TV spots and prints. It basically illustrates everyone's worst nightmare, showing what people might go through if they lose their license, in order to make you think twice before doing something foolish behind the wheel of motor vehicle.
The execution is in deed very good in either in the prints or the commercials. It's amusing but straight to the point, especially for young drivers who think their social life depends on a car and sometimes go crazy in order to show of.
I can easily see myself ashamed like these youngsters if something like this happened to me some years ago. The message passes right on trough.
Need fuel for the BIG day ahead? Well, the winning spot BBH London spot for Weetabix gives the solution.
The ad shows a regular middle class family and that everyday is a big day. It doesn't matter if your the dad, the mom, the little kid or even a baby! We all need a good dose of fuel to start the day off and surpass those events in the best way possible.
Its not something very elaborate since the idea might be considered a bit predictable, but this ad is with no doubt extremely funny. In fact, for this category of products i don't seem to remember anything as funny as this, especially with the ending of the baby's day. Hilarious!
This one's for the USA, my biggest audience yet. Thank you!
Everyone knows that America’s favorite comfort food is Macaroni & Cheese, also known as "Mac & Cheese". Its something that they cannot go without, simple as that!
In order to demonstrate the importance of it, here's something i read some time ago: "You may be able to whip up a scrumptious beef Wellington or chicken cordon bleu but if your mac & cheese is not, as the kids say, off the hook, you can't really cook."
After stating how important is this dish to Americans, i bring you this campaign that i think its funny and in fact transmits the feeling of comfort that the food itself supposedly brings to people when they eat it.
Kraft Macaroni & Cheese has been warming Americans on their coldest days for over 80 years. Now they went to one of the coldest places in America, Green Bay’s Lambeau Field and heated a giant Noodle that was delivered for for everyone that was passing by could warm themselves when the temperature falls below freezing.
Some time a go i was going to show here a campaign by snickers called "You're Not You When You’re Hungry" composed by several ads. But, i didn't do it because in the end they were nothing more than that, funny ads with Diva's like Aretha Franklin and Liza Minnelli. For example:
However, today i found out that Snickers is stretching their global creative campaign and are applying it to music. The artists "Miami Horror" and "Phrase" are challenged to cover a song completely out of their genres, proving this way that even they aren't themselves when they're hungry.
What really amazed and made me post this article was that the project is raising funds for "Heaps Decent", a not-for-profit organization committed to nurturing the creativity of disadvantaged and marginalized young people and supporting the development of emerging artists.
Keep in mind that the more you vote, the more money is donated, so start voting right HERE with a simple free click!
Snickers has the heart in the right place and for that, congratulations!
Here i am, back from some amazing holidays a bit earlier than expected and with some new and interesting stuff for all of you. Let's begin with today's treat.
Once again GREENPEACE takes out its sniper rifle and this time targets Nike and Adidas. They launched a challenge called "Detox" between both of the world’s biggest sports brands to see who will be first to rise to the ocasion, and prove themselves as the ultimate champion of the "non toxic future” by taking action and eliminate hazardous chemical discharges from their supply chain and products.
On one side, i think the idea of challenging the two brands against each other instead of targeting them individually was quite brilliant. If one of them actually takes the game on, the other will be forced to do the same or their image might get severely damage since people could say that one is helping the planet and the other did nothing. Congratulations for that brilliant idea.
Never the less, in my opinion they failed in two aspects. For starters if they're trying to show that these two awesome and hip sports brands are doing something wrong they should create a whole ad that only involves people having the time of their lives with party's and sports. In the end, we might start to like them even more.
The other thing is something that i read and found it just perfect: "Showing a graffiti artist using an aerosol can to spray paint your campaign logo onto a wall, even satirically, doesn't exactly scream environmentally friendly".
There you have it folks, if your criticizing someone, don't make them look so damn cool and absolutely don't go against your own principles while doing so!
This is a very interesting image by WWF for their campaign to save the trees and 875 000 species that live in rain forests. They only cover 7% of our planet but harbor more than 50% of the world’s species.
I enjoyed a lot this particular strategy of using a picture puzzle for this situation. Its very entertaining but at the same time calls a lot to the audience attention.
So, click here to enlarge it and what can you see there? Don't be shy and share your creative responses below :)
Everyone likes to hear about legends of heroes, especially when they're about a hardcore mariachi in Mexico (i suppose).
This is a very cool and funny integrated campaign released by Doritos in the UK. "The rise & fall of Esteban Ortega" which is a beautiful and even emotional 2 minute short movie that shows the story of this outstanding professional Dorito flicker.
The man who plays Esteban is hilarious don't you agree? A true mariachi, ai ai ai!
That's not all. The movie is also supported by an additional gaming layer to activate consumers on Facebook or through their mobile devices. So if you want to take the place of this hero just go on and go check it out right here at The Dip Desperado.
In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise public awareness on the issue the "True Affection" campaign has been launched. The symbol for it, a simple hug.
But "Monumenta Brazil" didn’t keep it simple. They used the massive statue of Christ the Redeemer at Rio de Janeiro to create the world’s biggest hug. By using projection technology it appeared the statue gave hugs instead of spreading his arms.
What Monumenta did is absolutely amazing and the visual effect they've created is breath taking. Fantastic they way they advertised this campaign and of course the results were great. It would never cross my mind to use the statue it self in such a way, didn't think it was possible, fabulous!
Your parents don’t miss you. In fact, they’re out riding bikes with their friends while you’re underestimating their physical shape. That's what Saatchi & Saatchi L.A.’s say with the new campaign for the Toyota Venza.
There are four spots for this campaign, but i think the best of them is the "Social Network" , which turns the table on today's Facebook influence on the young ones and shows in a very funny but true way how they can come off as condescending and lazy.
The concept works very well, do to the humorous way in which is approached, especially with the "nerdy" girl and it was indeed a great idea to use this theme so up to date and that many people can identify with it. See for yourself:
In case you liked it a lot like me, ill leave you here the other three spots that i've seen right here since they're also very fun to watch.:
So there you have it. Very cool right? Yep, i don't know of any results from it especially since its not easy to measure but anyways good job. Its extremely entertaining!
How can i say this... Its one of the worst things i've seen lately, seriously.
For what i understood the objective of this ad is to recruit more people for the U.S Air Force, i cant get any other idea from it but COME ON! is this really the best you can do?
Its a weak concept if you want to call it one, with and expected copy, which the try to hide by using lots of money in the production. In the end it appears to be a really lame cut-scene from a video game with very good effects. Nothing more, nothing less.
My reaction is due for two reasons. First my father works for the Air Force and so i have a great respect for it and to see this was shocking and second if the objective is to recruit this fails miserably since you don't understand the message nor you get impressed by any of that. Are they trying to say that the "Transformers" joined in to save the world with that plane?
Pure science-fiction which i don't think its the way to go. I know its a hard thing to advertise but you really need to come up with something else.
Anyway, ill be looking forward for someone to identify that plane.. if you can.
Amsterdam Zoo "Artis" has come up with a cool interactive billboard-campaign. On the billboards several (easily removable) stickers were put, in the shape of all kind of animals. Locals were then invited to remove the stickers and paste them somewhere in the city. That way, it was not only the zoo but also passer-by’s promoting the baby-boom of newborn animals at the zoo.
The idea is brilliant and fills everyone with joy to to what its about. Who doesn't like to know about cute a fluffy new born animals?
This guerrilla campaign proves that even traditional advertising can go “viral” with remarkable results thanks to the people of the city that simply went and spread the stickers, informing this way others of the good news.
I gotta say that this could be great for all sorts of advertising, i really enjoyed watching this video and after, i had the urge to grab some of those animal shaped stickers and show them to everyone!
These were quite some busy days but here i am with some cool stuff to compensate you all.
To start the day off, i bring you four creative print advertisements that were made by the German advertising agency Kempertrautmann for the Erotic TV Channel "Beate Uhse"
I think the idea and execution are really very good and different for this subject. For example, its only natural that some people want to have an erotic channel to watch at their privacy's home. Besides, who says that those people aren't married and have kids?
In that perspective i think this advertising fits perfectly. Its an interesting niche because maybe lots of those people decide not to have one of those channels active with the fear of their kids finding it in the middle of a zapping. However, now its apparently safe!
Also, its wonderful to see a campaign so light and innocent for an adult's channel. Usually the publicity made for these matters are very serious and they always approach the matter with seduction but here the irony in this way of seeing things is very funny and bold. I like it.
So tell me, which is your favorite? ;) I gotta say the the ostrich!
Volkswagen and Ogilvy's Beijing recently very creative campaign.
As the first manufacturer in China to host a professional racing event, they placed inserts into one of China’s most popular car magazines that were shaped like a steering wheel. They were in fact invitations (not only that) for readers to take part in the "Scirocco Cup Augmented Reality Challenge".
After accessing the web site "sciroccocupchina.com", players could hold up the so called steering wheel to their webcam and take control of a Scirocco race car.
The Technology used here is absolutely really cool, i mean, how can something so thin as that is detected by any web cam and responds exactly to your commands? Amazing.
The only negative aspect that i can point is the graphics and gameplay which are a bit poor. I say this because after seeing this fantastic device, I'd be expecting a hi-tech game to complete this thrilling sensation.
Anyway the idea is very good and props for coming up with. The results as you can see in the ad were pretty great so they couldn't ask for more.
Google began testing a new social network that aims to be the next great rival to Facebook.
Google+ is the name of the project, this service is the latest attempt by Google to succeed in the area of social networks, where Facebook dominate.
As in a normal social network, this service has several features whose purpose is to promote interaction between groups of friends, such as sharing photos, creating groups of friends, defined here as circles, or sending messages to multiple users simultaneously.
In the presentation of services available online are released five features: the creation of circles of friends, able to arrange meetings with friends in real time through video, sharing content instantly with a feature called Sparks that lets you specify your user tastes and the ability to chat with several users at the same time.
For now this new social network from Google is still not open to the public, but in a message posted on the company's site states that "it is not long for the project + Google ready for all".
It's not that i like Justin Bieber but i have to admit that he is the most perfect and recent sensation example to illustrate how the Web browser allows people to communicate with each other and maybe might take you all the way to international super stardom just like him.
The effectiveness of the ad depends on how you feel about Bieber. But his success is certainly a story about the Internet, so it's hard to argue with that especially with his legion of teen fans. Just watch:
However if you aren't a fan, Google didn't stop there as they made other spots like for example with Lady Gaga which is another worldwide sensation that moves millions. Look here:
Each spot demonstrates perfectly how the Web is what you make of it and that its power has in fact almost no limits. Very well done Google.
Wow, now this is a kick in the "nuts" if i might say!
I have to congratulate Pepsi and TBWA\Chiat\Day for coming up with this awesome campaign for the brand which is the biggest competition against Coca-Cola.
The ad brings attention to Santa's supposed deal with Coca-Cola, since everyone as the general idea that they invented "The Big Man Santa". Like a regular person, Santa's on vacation in the tropics and when he's about to get a soda he decides for a Pepsi instead of the usual Coke.
Watch it to understand how brutal the old man can be to its makers.
For what i know, in the States they can call out with no problem their competition in an ad and because of that this was made.
Its Fantastic how they used this to show how Coca-Cola is so "antiquated" and that Pepsi is so cool unlike them, being perfect for the summer when all youngsters want to party, have fun and be the coolest for others to see. The whole ad transpires that idea!
They didn't use any schemes and thats why its so good to see. Simple and clean, if you want to be "hip" you just need a vacation from Coca-Cola.
Now this is a really cool and useful application to ensure that our little brothers, sons or whatever, don't stray away from the path of righteousness that is the be a number one fan of the same team that past generations of each one's family's cheered for till today.
For that, this Parental control from BrandSports filters everything on YouTube about the teams you choose. What i mean is, if they try to see for example the scores and goals of one team you blocked, it will only appear their defeats, especially against your number 1 team!
Perfect to make sure that your little boy or girl grows up to be the person you dreamed of, guarantying future bonding moments in your living room or even stadium ;)
