Fedex - Zombie

For what i heard, Fedex has a reputation in the world of advertising for their crazy commercials. I guess that is quite true as you can see with this new ad they've came up.

Even if it is to much crazy for some people, i find it extremely amusing and entertaining but thats probably because I'm a sucker for zombie movies and that's why i was grabbed by it. 

Also, in the end the message is passed on perfectly: " Delivery's with no drama, just as nothing is going on"

Axe: Auto Romeo

You finally have it gentleman, the perfect app for those who just need to have more than one girl at the same time.

Just check out this ad that explains how it works, its brilliant and extremely funny!

London’s BT Tower: giant Star Wars lightsaber

Outstanding, now this is something that i have to share with all of you, especially those Star Wars enthusiasts.

This action in order to promote the new Blu-ray disc of the "Star Wars Complete Saga" is brought to life by the BT-Tower in London that did an extreme makeover into a giant lightsaber for just one night only and could be viewed by everyone in London. Absolutely Amazing!

May the force be with you.. 

Scuderia Fiat: Traffic Signs

This is an extremely creative campaign made for Scuderia Fiat in Brazil to show people the danger of drinking and driving.

It consists in 3 very nice prints of traffic signs that are cut in to shapes of glasses that normally everyone relates to alcoholic drinks, illustrating how hard  is to see what the signs means when behind the wheel drunk. The advertisement is accompanied with the message: “Drinking and driving can be tricky.”

Praha 7: Shit is not a cool brand

 

Nice idea from Prague.

What is the best way to visualize the battle against dog poop? Shoes of course. Expensive shoes. So, thats what they did in this campaign for Praha 7, a municipal district in Prague, Czech Republic. 

"S..čky nejsou dobré značky. Ukliďte po svém"

Shit is not a cool brand. Clean up after your dog.

Outdoor campaign item in Prague:

 

Sourse: osocio

WWF: Astonish Me

As time went by, we saw quite some campaigns from WWF and today we have here an amazing short film to celebrate it's 50th anniversary, which consists in a story of adventure and discovery of some extraordinary species recently found around the world.

Once again they bring something absolutely fantastic related with what they do, marvelous!

Hotels.com: Hotel Booked in Freefall

Now this is the way for a web site to show how it can be easily used. The advertiser got some one to book a room at "hotels.com" while sky diving, can you imagine that? 

Check it out here and see how it goes. Very cool hotels. com, very cool indeed!

Coca Cola: Experience The Great Happyfication

The Coca-Cola Company's newest installment of the Happiness Factory series - The Great Happyfication. A rollicking six-minute anthem that distills the secrets of happiness into five toe-tapping lessons.

Nissan: GT Academy

Nissan is preparing a campaign for the September 20th to test the best US Gran Turismo players, in order to see if they're as good in the tracks with a real car as on the console.

So, 16 "drivers" were chosen among 54,000 players by entering and competing in a tournament for  a shot of becoming a motor sports professional at the Nissan Race Team.

This seems a little interesting, or at least different from your usual reality show but still, even if someone is fast on the console, don't they need some kind of past experience to go pro on this sport?

I'm not exactly imagining a small nerd dude just getting there and competing with the best of the best. I know they try to pass an accurate sensation in-game for who ever is playing but everything ends up to be different from in real life.

I don't play car games but i know its gotta be true, am i right guys?

Guinness: Some Are Made Of More

In the gladiatorial arenas of New Zealand, the stage is set for a truly epic Rugby World Cup 2011. However, there can only be one winning team.

But in order to emerge from the battlefield unscathed and victorious, Guinness Rugby know that one team must rise above the rest. This can be the task of no ordinary group of athletes.

Very cool ad, especially for those who've seen Spartacus lately and can relate the 2 situations, right?
 

Sourse: Youtube

Axion Oxi: Plates

Supposing that everyone gets the idea, then there's a nice ad right here playing with the dissolving tablet association that will take of this specific headache.

However, i still think that a washing machine would solve that problem better. Anyway, good work here.

Cadillac CTS Coupe: Zero to Drama in 3.9 Seconds

This is very smart advertising, that at the beginning doesn't seem to do the trick but then..

It starts a little off, like its not going to make any sense and its going to be ridiculous but then the agency (MacLaren McCann, Toronto, Canada) created a quite funny connection from the dramatic situation to their product, the "Cadillac CTS Coupe".

So, what starts to seem something to exaggerated, turns out to be able and take even a little giggle from the viewers.

9/11 Reflect : Ten years Later.

Today's goes along side with a huge feeling of support and solidarity to all Americans who lived through this horrible event at 9/11.

Its a print created to encourage everyone and make them remember and reflect about what happened 10 years ago.

Remember, we might all be in different parts of the world, but we're all humans, so always know that especially at this day we are all with you.

Marketing: Social Media changes TV consumption

Social media has impacted the way consumers watch television. The conclusion , says the Brazilian Examination, is the annual study "TV & Video Consumer Trend Report 2011", developed by Ericsson ConsumerLab.

In fact, over 40% of respondents said they use social networks in multiple devices such as smartphones and tablets, while watching television. Most families, especially in the U.S., combine TV with the use of Twitter, Facebook, text messaging, voice calls and discussion forums about what they are or have been watching. The interconnection of platforms is even more apparent when it comes to reality shows and sports programs. "This report adds a new dimension to the TV experience," said Anders Erlandsson, senior advisor to Ericsson ConsumerLab.

The study also shows that consumers spend increasingly less time to watch scheduled television broadcasts, and more time to watch TV on line and on demand streaming.

The "TV & Video Consumer Trend Report 2011" brought together data collected in Germany, Australia, Austria, Brazil, China, South Korea, Spain, USA, Netherlands, UK, Russia, Sweden and Thailand, covering about 400 million consumers .

Source: Marketeer

Contagion Movie: Bacteria Billboard

Now this is what i like, extreme creativity to promote the upcoming movie "Contagion" on September 9 about deadly viruses, which is a theme that i simply love.

What i have to say about this action of advertise is that its simply spectacular and perfectly adequate to whats being promoted.

The creation of a billboard using live bacterias takes the advertising of films to a whole other level and i'm sure that anyone who loves this specific gender, as soon as they see it, they'll run to the cinema for the premiere, I'm sure i will! 

Really cool right? 

For what i know these enormous petri dishes got a lot of attention for what is usually expected from movies propaganda and i also heard that the first 50 people to see the billboards got free passes for the opening in theaters.

Drink & Drive: Russian Roulette

 

It isn’t in the copy but the agency give this print the name ‘Russian Roulette’. Great art work but that name doesn’t cover the load. Drunk drivers can kill more than just themselves.

Nevertheless, fantastic work with a clear message.

“Mit nur einem glas riskiert du alles.
Alkohol am steuer tötet.”

“With just one drink you risk everything.
Drink and drive is killing.”

Source: Osocio

Panadol: Live Pecked

Its very fulfilling when we encounter something extremely creative that just with a glimpse on it we can identify ourselves with it and say right away: "yeah, it feels just like that!"

Thats what this billboard does. 

The idea is absolutely different and it probably grabs a lot of attention, especially because it uses outside elements like the birds to execute the message/idea. In other words its quite perfect as it demonstrates exactly how lots of people feel when suffering from this problem.

Quebec City Magic Festival

Taaadaaa!

What could be better to promote a Magic Festival than a billboard that preforms magic itself? 

The conception was probably not very expensive due to its simplicity and the message is magnificently passed to the viewers in my opinion, grabbing so lots of attention.

However, i read something about it that i must agree. The effect looks great on the video but will it be in real time?

what do you think?

Advertising in a Natural Crisis!

Now this is how you advertise in times of crisis.

As the hurricane Irene started moving away from the United States territory, the weather reports in some places were still of heavy damage like for example in North Carolina. However the owner of this seafood restaurant didn't let the natural catastrophe push it down, no sir!

What happened was that in a very intelligent and humorous way, he promoted is service while probably most wouldn't. Just watch:

Mini Chupa Chups Kipik With Action Man and Sindy

Today's post is for my little niece who loved this campaign for the "Mini Chupa Chups Kipik" and understood it as soon as i asked her what was it about, beautiful!

Its composed by two prints. One with Sindy and the other with Action Man, which are both very well known children figures. After i read the package layout she was immediately and i quote: "That's Barbie (its Sindy but those are just details) eating a small lolly pop! hihi!"

So i can only conclude that if the little bugger found this campaign really funny and got the message right on through, then its has what it takes to produce good results. Check them out:

 

Cute right? yeah at least she thought so!