Its very fulfilling when we encounter something extremely creative that just with a glimpse on it we can identify ourselves with it and say right away: "yeah, it feels just like that!"
Thats what this billboard does.
The idea is absolutely different and it probably grabs a lot of attention, especially because it uses outside elements like the birds to execute the message/idea. In other words its quite perfect as it demonstrates exactly how lots of people feel when suffering from this problem.
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