Social media has impacted the way consumers watch television. The conclusion , says the Brazilian Examination, is the annual study "TV & Video Consumer Trend Report 2011", developed by Ericsson ConsumerLab.
In fact, over 40% of respondents said they use social networks in multiple devices such as smartphones and tablets, while watching television. Most families, especially in the U.S., combine TV with the use of Twitter, Facebook, text messaging, voice calls and discussion forums about what they are or have been watching. The interconnection of platforms is even more apparent when it comes to reality shows and sports programs. "This report adds a new dimension to the TV experience," said Anders Erlandsson, senior advisor to Ericsson ConsumerLab.
The study also shows that consumers spend increasingly less time to watch scheduled television broadcasts, and more time to watch TV on line and on demand streaming.
The "TV & Video Consumer Trend Report 2011" brought together data collected in Germany, Australia, Austria, Brazil, China, South Korea, Spain, USA, Netherlands, UK, Russia, Sweden and Thailand, covering about 400 million consumers .
Source: Marketeer
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