Now this is what i like, extreme creativity to promote the upcoming movie "Contagion" on September 9 about deadly viruses, which is a theme that i simply love.
What i have to say about this action of advertise is that its simply spectacular and perfectly adequate to whats being promoted.
The creation of a billboard using live bacterias takes the advertising of films to a whole other level and i'm sure that anyone who loves this specific gender, as soon as they see it, they'll run to the cinema for the premiere, I'm sure i will!
Really cool right?
For what i know these enormous petri dishes got a lot of attention for what is usually expected from movies propaganda and i also heard that the first 50 people to see the billboards got free passes for the opening in theaters.
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