Amsterdam Zoo "Artis" has come up with a cool interactive billboard-campaign. On the billboards several (easily removable) stickers were put, in the shape of all kind of animals. Locals were then invited to remove the stickers and paste them somewhere in the city. That way, it was not only the zoo but also passer-by’s promoting the baby-boom of newborn animals at the zoo.
The idea is brilliant and fills everyone with joy to to what its about. Who doesn't like to know about cute a fluffy new born animals?
This guerrilla campaign proves that even traditional advertising can go “viral” with remarkable results thanks to the people of the city that simply went and spread the stickers, informing this way others of the good news.
I gotta say that this could be great for all sorts of advertising, i really enjoyed watching this video and after, i had the urge to grab some of those animal shaped stickers and show them to everyone!
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