Here i am, back from some amazing holidays a bit earlier than expected and with some new and interesting stuff for all of you. Let's begin with today's treat.
Once again GREENPEACE takes out its sniper rifle and this time targets Nike and Adidas. They launched a challenge called "Detox" between both of the world’s biggest sports brands to see who will be first to rise to the ocasion, and prove themselves as the ultimate champion of the "non toxic future” by taking action and eliminate hazardous chemical discharges from their supply chain and products.
On one side, i think the idea of challenging the two brands against each other instead of targeting them individually was quite brilliant. If one of them actually takes the game on, the other will be forced to do the same or their image might get severely damage since people could say that one is helping the planet and the other did nothing. Congratulations for that brilliant idea.
Never the less, in my opinion they failed in two aspects. For starters if they're trying to show that these two awesome and hip sports brands are doing something wrong they should create a whole ad that only involves people having the time of their lives with party's and sports. In the end, we might start to like them even more.
The other thing is something that i read and found it just perfect: "Showing a graffiti artist using an aerosol can to spray paint your campaign logo onto a wall, even satirically, doesn't exactly scream environmentally friendly".
There you have it folks, if your criticizing someone, don't make them look so damn cool and absolutely don't go against your own principles while doing so!
No comments:
Post a Comment