In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise public awareness on the issue the "True Affection" campaign has been launched. The symbol for it, a simple hug.
But "Monumenta Brazil" didn’t keep it simple. They used the massive statue of Christ the Redeemer at Rio de Janeiro to create the world’s biggest hug. By using projection technology it appeared the statue gave hugs instead of spreading his arms.
What Monumenta did is absolutely amazing and the visual effect they've created is breath taking. Fantastic they way they advertised this campaign and of course the results were great. It would never cross my mind to use the statue it self in such a way, didn't think it was possible, fabulous!
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