Wow, now this is a kick in the "nuts" if i might say!
I have to congratulate Pepsi and TBWA\Chiat\Day for coming up with this awesome campaign for the brand which is the biggest competition against Coca-Cola.
The ad brings attention to Santa's supposed deal with Coca-Cola, since everyone as the general idea that they invented "The Big Man Santa". Like a regular person, Santa's on vacation in the tropics and when he's about to get a soda he decides for a Pepsi instead of the usual Coke.
Watch it to understand how brutal the old man can be to its makers.
For what i know, in the States they can call out with no problem their competition in an ad and because of that this was made.
Its Fantastic how they used this to show how Coca-Cola is so "antiquated" and that Pepsi is so cool unlike them, being perfect for the summer when all youngsters want to party, have fun and be the coolest for others to see. The whole ad transpires that idea!
They didn't use any schemes and thats why its so good to see. Simple and clean, if you want to be "hip" you just need a vacation from Coca-Cola.
Well done Pepsi.
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