The Motor Accident Commission (MAC) is a south Australia’s insurer that is focused on road safety and provides help and compensation to road crash victims.
They recently came up along with BBDO with several extremely funny TV spots and prints. It basically illustrates everyone's worst nightmare, showing what people might go through if they lose their license, in order to make you think twice before doing something foolish behind the wheel of motor vehicle.
The execution is in deed very good in either in the prints or the commercials. It's amusing but straight to the point, especially for young drivers who think their social life depends on a car and sometimes go crazy in order to show of.
I can easily see myself ashamed like these youngsters if something like this happened to me some years ago. The message passes right on trough.
Now check the vids out:
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