Some time a go i was going to show here a campaign by snickers called "You're Not You When You’re Hungry" composed by several ads. But, i didn't do it because in the end they were nothing more than that, funny ads with Diva's like Aretha Franklin and Liza Minnelli. For example:
However, today i found out that Snickers is stretching their global creative campaign and are applying it to music. The artists "Miami Horror" and "Phrase" are challenged to cover a song completely out of their genres, proving this way that even they aren't themselves when they're hungry.
What really amazed and made me post this article was that the project is raising funds for "Heaps Decent", a not-for-profit organization committed to nurturing the creativity of disadvantaged and marginalized young people and supporting the development of emerging artists.
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Snickers has the heart in the right place and for that, congratulations!
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