Volkswagen and Ogilvy's Beijing recently very creative campaign.
As the first manufacturer in China to host a professional racing event, they placed inserts into one of China’s most popular car magazines that were shaped like a steering wheel. They were in fact invitations (not only that) for readers to take part in the "Scirocco Cup Augmented Reality Challenge".
After accessing the web site "sciroccocupchina.com", players could hold up the so called steering wheel to their webcam and take control of a Scirocco race car.
The Technology used here is absolutely really cool, i mean, how can something so thin as that is detected by any web cam and responds exactly to your commands? Amazing.
The only negative aspect that i can point is the graphics and gameplay which are a bit poor. I say this because after seeing this fantastic device, I'd be expecting a hi-tech game to complete this thrilling sensation.
Anyway the idea is very good and props for coming up with. The results as you can see in the ad were pretty great so they couldn't ask for more.
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