Everyone likes to hear about legends of heroes, especially when they're about a hardcore mariachi in Mexico (i suppose).
This is a very cool and funny integrated campaign released by Doritos in the UK. "The rise & fall of Esteban Ortega" which is a beautiful and even emotional 2 minute short movie that shows the story of this outstanding professional Dorito flicker.
The man who plays Esteban is hilarious don't you agree? A true mariachi, ai ai ai!
That's not all. The movie is also supported by an additional gaming layer to activate consumers on Facebook or through their mobile devices. So if you want to take the place of this hero just go on and go check it out right here at The Dip Desperado.
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