Do you have any idea of which are the biggest brands in the world? well, Google, Apple e Walt Disney occupy the top 3 places in the ranking according to a study made by the Reputation Institute.
"Strong brands do not automatically imply a strong reputation. It takes more than a strong brand to build trust, respect and support, "says the study, quoted by Lusa, which evaluated the 100 most reputable companies for a total of 15 countries.
Lego and BMW are two brands that round out the list of five most reputable. The top 10 comes complete with Sony, Daimler, Canon, Intel and Volkswagen. Lego and Canon are by comparison with 2010, the two new entries in the list of ten most reputable. Google has already won first place last year. Leadership, innovation, services and workspace are some of the points included in the study by the Reputation Institute.
Source: Agencia Financeira
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