“Le Mejor Excusa Del Mundo” To Go Out Drinking

My fellow friends around the world, today i bring you the biggest news of all times. Read and delight yourselves with something so beautiful that will make you smile forever.

Cerveza Norte, an the Argentinian beer came up with an extraordinary advertising campaign, “Le Mejor Excusa Del Mundo” (The Best Excuse In the World) which is absolutely perfect to capture their targets attention and at the same time show how the the company is committed in social responsibility. I have to admit that this ad is suberb. 

Men always needed a good excuse to go out to the bar and drink beer with their friends. They needed the best excuse ever and so for each Norte beer a man drank at the bar, the brand would convert that in one minute of good deeds. They put counters in the street with the accumulated minutes and a Norte team was in charge of the work.In the end those deeds could be followed on the Internet at: http://www.facebook.com/cervezanorte

 

So there you have it, 1 bottle cap = 1 minute of good deeds! and with that the more man drank, the nicer the city became. Now we can only hope that one day this initiative might arrive at our door step.