The final project that i did in my Marketing, Advertising, PR degree was a Marketing Plan for Renault Z.E. and its electric cars. Now I'm very happy to write this post, which is about an ad made by the brand that appeals to the use of electric energy in cars.
The way this ad shows us the truth with the right bit oh humor is fantastic. Humanity as converted nowadays almost everything to run with electric power, so why shouldn't we choose our means of travel supported with that same characteristic if the technology already exists?
My opinion after completing my project, is that the positive aspects are so much greater in every way like for example regarding the costs and quickness for charging the battery, costs of maintenance, the pollution matter, ect. Yes, we give more importance to what other people think and how they see us, and for that we might be reluctant to embrace something new and so different as soon as its available despite the advantages. However, keep in mind that technology is the future and with time mentalities will change.
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