Today, as i read a story of a young Hero (i think its adequate to call her that for all that she is trying to do), i became extremely sympathetic with her cause and had the need to try and help a bit at least by sharing this with all of you. Also, their latest campaign to spread the word is absolutely wonderful and funny making it perfect for me to post it here in my blog.
Her name is Kristin Hallenga, and she young breast cancer survivor who was frustrated about her own misdiagnosis by a doctor. After this life changing experience Kristin is determined to get young women to known their breasts better by “copping a feel” regularly so that lumps can be detected early. To create awareness for that subject she started “Coppafeel", which it’s a UK non profit organization that makes various campaigns for that matter.
For their latest action in this journey for breast cancer awareness, Coppafeel teamed up with the staff at AOL and created the very first literal Boob Tube. Early morning London commuters were greeted by an army of boobs and were told to start checking their boobs because it could save their life one day. Just watch:
Doing a campaign like this in the middle of London is bound to get great notoriety especially because they grabbed a really serious issue and promoted it in a very amusing way.
You can check her site which is very easy going, treating this issue in a way that its softer for everyone to deal with at: http://www.coppafeel.org/
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