Another winner at the Cannes Lions International Festival of Creativity was the campaign "Pay with a tweet" from the agency R/GA, based in New York.
Personally i don't use much Twitter and in Portugal i think it isn't that much popular like for example Facebook, but that doesn't matter here since this is a world known social network and can be used to reach everyone, anywhere to communicate and sell anything from products to ideas.
So, i have to say that this idea is extremely innovating, brilliant and most effective because in today's world the value of people talking about your product is sometimes higher than the money you would get for it. Social networks are showing more their full potential's every day and this is one demonstration of that. What will come next? its thrilling just to imagine!
Pay with a Tweet is the first social payment system, where people pay with the value of their social network. This application was launched simultaneously with the release of their book "Oh My God What Happened And What Should I Do?".
The concept is simple, people who have something to sell simply add the "Pay With A Tweet" button to their site. Then people simply click on it, tweet about the product and are able to download it: a book, album, or whatever. What began as a promotion became a whole new way to trade content online.
Check it out here to understand exactly what this is about and some of its results:
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