Enough with the Cannes Lions winners. Today on my usual ad research i found this funny and very interesting response against Volkswagen, using their own Star Wars Commercial
This campaign was created by GREENPEACE in order to fight Volkswagen's Dark Side, who opposes key environmental laws that are important to prevent our planet going the way of "Alderaan (bye bye)". Supposedly the brand try's to pass the image of being green, when actually they do the opposite of that with various actions.
"But all is not lost. We feel the good in Volkswagen" and that is the main idea surrounding the "VW: Dark Side" campaign.
I don't know for sure if all of what GREENPEACE implies is true. However if not, this might be a major blow in the brand's image that can bring problems if not taken care of, especially because its a social responsibility issue and people take that more seriously each day.
Social responsibility nowadays is something mandatory. Company's can't take the luxury to choose not to do so. If they don't, people are starting more and more to decide not to be associated to products from brands who don't do their share to help at least a bit the world.
So, for your sake Volkswagen i hope this ain't true especially since your a renowned brand who should and i know that knows better.
Never the less if you fancy this action, you can also JOIN the other "Jedi" in this rebellion at their site or simply check it out.
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