Every passing day it becomes more and more important to add value to people's lives, so that these might see their needs met in the best way. Nowadays in this world where people are getting more demanding each second, interaction with consumers is what makes that possible and the mobile applications that are showing up are one of the means that can materialize very effectively that so needed interaction. Here is one of the latest examples with the Budweiser Ice Cold Index.
With the arrival of heat, more specifically in Europe, Budweiser launched a new app for several devices like iPhone, Android, Blackberry and Nokia that can be used for now in Ireland. It offers discounts in the act of buying beer (a pint) according to the local temperature where you are standing. The hotter it is, the bigger the discount. Check out how it works:
It is in fact a brilliant way to interact with consumers and especially to get more people to drink Budweiser. I don't know the results that this campaign got but I'm sure that they must of been positive and that if they take it to other country's it will probably be a huge success.
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