Having difficulty to sell an advertising space? Your problems are now over, voilá! The best way to get the audience’s attention is to expose them to a threat.
You know what they say, for complicated situations just come up with some creative solutions. Watch:
So, eventually Radio 2 bought the advertising space, avoiding the worst scenario. In my opinion the attention that they took for themselves by buying this spot was enormous. Now their name (Radio 2) is associated in people's minds as the ones who "saved" the city from the horror along with the benefit that the brand can be seen by all drivers as they pass trough and who knows... maybe they check it out.
Not only the advertising agency gets a billboard more quickly, but also the advertised company gets more customers looking at the ad. Great idea!
ReplyDeleteIts was a perfect win win situation for each of the company's. I bet lots of people checked out at least once Radio 2 after seeing this!
ReplyDelete