Playing the Game of Advertising

Let me tell you about one of the most spectacular ways of advertising I've seen in the last few days and which was topic of  a most interesting conversation with a friend and which made me want to write about it.

                                       http://pleasurehunt.mymagnum.com/     

As a consumer i was quite amazed by it. It's new and elaborated, but yet quite easy to use and enjoy some minutes of entertainment while Magnum  advertises it self and at the same time smoothly advertises us other brands. It's a game where we play as a women, guiding her through a bunch of websites filled with lots of products from some brands like Samsung, Dove.. (i don't know how they are related to Magnum, but we can assume they are somehow) ending with us getting their latest ice cream. It's clear that nowadays company's can clearly get more and more attention from their target through social networks like Facebook and others. Although, only recently these platforms are being used to their true potential. What i mean is that only now, instead of pouring random information about the brands/products, companies are starting to correctly target that information to its consumers by putting them at the center of everything and placing themselves (the company) in their shoes, focusing on their perspective and giving them this way power to interact with the brands through the constant use of never ending new tools like we see in this case with a flash game. Something I'd like to also make note the aspect of the timer, creating a small competition and cleverly allowing an increase of notoriety by promoting the existence of this game as the players try to beat each others records. In sum, it all shows that with creativity not even the sky is the limit.

To conclude i want to say that my friend whom i mentioned before also wrote an article called "Social media - focusing on... the consumer" on his blog about this subject but more deeply.