I was really amazed with the simplicity of this advertising tool and how it got that much positive results. In this case I'm not here to talk about the ad itself, but actually about the particular tool that this company used to solve a problem. Many advertising campaigns or tools need a great financial muscle to show results, but here is something that with only 2330$ got to the eyes of more than one hundred thousand people. The step back of getting the attention of an elder target, more specifically retirees, was solved with a simple question in a square of a crossword game by "MagazineLuiza" in one of the most popular crossword magazines.
I have to agree that this was a great strategy by the company. With just one question, they are able to let everyone know the benefit that they offer "the splitting of payments up to 60x by retirees" and they also get to imprint the name "MagazineLuiza" in every ones minds, since who plays the game always gets to write it over and over again in each new edition of the crossword magazine. It shows that we don't always need to spend millions, some times research and out of the box thoughts will do the trick.
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