Wow, here we have another brilliant way for a brand to interact with the consumers. I saw this ad regarding the new Fiat Street Evo sign App and just had to share it with all of you.
This is a new app that turns your everyday traffic signs into an interactive way of learning about the new Fiat Evo features and also a way of winning prizes. You simply use a device like a Smartphone or something else that is able to run the app to read traffic signs through out the streets. Every sign as code inside of it and the app reads it, giving then different information. For example a Stop sign shows us details about the ABS breaking system, a Parking sign, details related to the parking senses of the car... you get the idea.
The response was amazing as you can see in the ad. Just in one week more than one million signs were spotted, meaning of course that the objective was successful. The car is out there and millions know about its existence and different features. I cant stop imagining dozens of people in each street just going all out for the signs, creating with this an awesome awareness as more and more probably joined once they understood the situation and its benefits.
It's incredible to watch how everyday something new pops out to the world in the most creative forms to attract and involve consumers as they undoubtedly have to be in the center of any company. I sincerely think that this campaign was out of the books and if it had arrived here in Portugal i would be for sure running around in Lisbon trying it out and having fun with it.
Congratulations Fiat for an outstanding job.
The Fiat Evo app is one of the best launch ideas for new cars that I've seen in a long time. New tech, like QR codes, are great but are no substitute for a great concept. A lot of brands/agencies think using a QR code is the good idea/concept which is a mistake, it's a piece of tech that, like all tech, needs to be backed up with an awesome concept to be succesful.
ReplyDeleteI totally agree. Each day we see more brands using QR codes to promote their products but like you said, just that won't cut it if they don't have a perfect idea to support the action itself. And that is in fact what Fiat did extremely well here, they used this incredible tech in the perfect environment (the streets were we will be able to find the product) and especially in a manner that is funny, interactive and most of all grabs the attention of the public.
ReplyDeleteThank you very much for your comment Timothy and ill be eagerly waiting to ear your opinion in the various ads along the blog.