"How to Create a Country for dummies" by Nike

For those football lovers, i know you will enjoy this campaign and its enormous results. This is from 2010 but I've only found about it today. It's always great to see that amusing and creative things can be created when you have the power and will to do so and when i think about it, i sincerely can't remember any brand doing something like this and for that i have to say to Nike: Congratulations!

In 2010 the Brazilian soccer team Corinthians turned 100 years old. To pay tribute to its 30 million fans Nike launched this amazing integrated campaign. They created a fictional country called Republica Popular do Corinthians, which in number of inhabitants this ‘country’ is bigger then 150 other countries in the world. Nike created everything that a country needs to exist: legislation, custom identity cards, birth certificates, an embassy, a currency and even a president. 

The entire campaign was supported in the fan store and generated free media coverage worth $ 7.800.000, among with 1.200.000 mailing contacts for Nike. It was so successful that they might take the idea for other clubs in other country's. To better understand the situation check it out.

So, what do you have to say? I'm positive that know you're just eager to be apart of your own football country and who knows, maybe one of these days Nike might surprise you right there in your homeland.