Now here it is another fantastic way for a brand to increase sales and involve consumers and once again using Facebook as the platform. This idea is a student project which is related once again to the theme social media. The objective consists in creating a party event as soon as someone opens a bottle with a special bottle opener linked directly to Facebook. Its guaranteed that everyone will try for the pure fun of it and besides the one who gets the most responses to the event saying that their friends are attending will get a prize.. a whole case of Heineken for the next party ;)
I have to say that this project is genius, however the only remark i make is that this would be perfect if it only worked by opening Heineken caps, just to ensure that everyone would drink only Heineken beer instead of other brands. Perfect to sell more and involve the consumer with the brand.
I cant download the video here, however here is the link. Enjoy because the concept is really funny, especially for people of our age who like to party at least once a week: http://vimeo.com/23215772
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