Marketing: Social Media changes TV consumption

Social media has impacted the way consumers watch television. The conclusion , says the Brazilian Examination, is the annual study "TV & Video Consumer Trend Report 2011", developed by Ericsson ConsumerLab.

In fact, over 40% of respondents said they use social networks in multiple devices such as smartphones and tablets, while watching television. Most families, especially in the U.S., combine TV with the use of Twitter, Facebook, text messaging, voice calls and discussion forums about what they are or have been watching. The interconnection of platforms is even more apparent when it comes to reality shows and sports programs. "This report adds a new dimension to the TV experience," said Anders Erlandsson, senior advisor to Ericsson ConsumerLab.

The study also shows that consumers spend increasingly less time to watch scheduled television broadcasts, and more time to watch TV on line and on demand streaming.

The "TV & Video Consumer Trend Report 2011" brought together data collected in Germany, Australia, Austria, Brazil, China, South Korea, Spain, USA, Netherlands, UK, Russia, Sweden and Thailand, covering about 400 million consumers .

Source: Marketeer

Contagion Movie: Bacteria Billboard

Now this is what i like, extreme creativity to promote the upcoming movie "Contagion" on September 9 about deadly viruses, which is a theme that i simply love.

What i have to say about this action of advertise is that its simply spectacular and perfectly adequate to whats being promoted.

The creation of a billboard using live bacterias takes the advertising of films to a whole other level and i'm sure that anyone who loves this specific gender, as soon as they see it, they'll run to the cinema for the premiere, I'm sure i will! 

Really cool right? 

For what i know these enormous petri dishes got a lot of attention for what is usually expected from movies propaganda and i also heard that the first 50 people to see the billboards got free passes for the opening in theaters.

Drink & Drive: Russian Roulette

 

It isn’t in the copy but the agency give this print the name ‘Russian Roulette’. Great art work but that name doesn’t cover the load. Drunk drivers can kill more than just themselves.

Nevertheless, fantastic work with a clear message.

“Mit nur einem glas riskiert du alles.
Alkohol am steuer tötet.”

“With just one drink you risk everything.
Drink and drive is killing.”

Source: Osocio

Panadol: Live Pecked

Its very fulfilling when we encounter something extremely creative that just with a glimpse on it we can identify ourselves with it and say right away: "yeah, it feels just like that!"

Thats what this billboard does. 

The idea is absolutely different and it probably grabs a lot of attention, especially because it uses outside elements like the birds to execute the message/idea. In other words its quite perfect as it demonstrates exactly how lots of people feel when suffering from this problem.

Quebec City Magic Festival

Taaadaaa!

What could be better to promote a Magic Festival than a billboard that preforms magic itself? 

The conception was probably not very expensive due to its simplicity and the message is magnificently passed to the viewers in my opinion, grabbing so lots of attention.

However, i read something about it that i must agree. The effect looks great on the video but will it be in real time?

what do you think?

Advertising in a Natural Crisis!

Now this is how you advertise in times of crisis.

As the hurricane Irene started moving away from the United States territory, the weather reports in some places were still of heavy damage like for example in North Carolina. However the owner of this seafood restaurant didn't let the natural catastrophe push it down, no sir!

What happened was that in a very intelligent and humorous way, he promoted is service while probably most wouldn't. Just watch:

Mini Chupa Chups Kipik With Action Man and Sindy

Today's post is for my little niece who loved this campaign for the "Mini Chupa Chups Kipik" and understood it as soon as i asked her what was it about, beautiful!

Its composed by two prints. One with Sindy and the other with Action Man, which are both very well known children figures. After i read the package layout she was immediately and i quote: "That's Barbie (its Sindy but those are just details) eating a small lolly pop! hihi!"

So i can only conclude that if the little bugger found this campaign really funny and got the message right on through, then its has what it takes to produce good results. Check them out:

 

Cute right? yeah at least she thought so!