Some directors told two amateur hockey teams from Canada that they were shooting a hockey documentary, when in fact Budweiser Canada was actually creating an awesome surprise.
It all consisted in filling up their usual empty stadium with fans, mascots, big time commentators, the whole chabang! giving them this way the feeling of playing a pro game, with all its emotion and excitement.
Evidently the players were absolutely amazed and speechless and Budweiser got an outstanding commercial just by making a dream come true for these guys.
Good Job!
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