With the constant evolution of technology, the concept of "Happy Birthday" is getting more and more digital and prof of that is what we can see on web based platforms like Facebook.
Nowadays, instead of the traditional flowers and gifts given personally to hand, phone calls or messages, people rather resort to an instant message or even a digital present through apps on Facebook to wish someone a special birthday.
With this in mind, "1-800 Flowers.com", a flower-delivery company created along with the Miami ad school a Facebook-application via which people could deliver virtual flowers to the birthday boy or girl and that at the end of the day would become real.
This campaign is an amazing method for a flower shop to get its name out there and engage lots of possible consumers through this service. At least through the used channel (Facebook) they reached millions of people for sure and hopefully for them this got their attention and brought up the sales. Congrats!
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