Here’s a good idea created by Newcastle Brown. What they propose is the chance for anyone to take a photo, giving a nice optical illusion that they are trapped in a giant pint of Newcastle Brown Ale that is called a Schooner. After this, if people uploaded their picture on Foursquare or Facebook, they got a free T-shirt.
This is a very good strategy in my opinion for two reasons:
First, everyone likes to get free stuff. It could be a shirt, a lighter or a hat.. it doesn't matter!
Second, this little fact leads people to upload the photo in that instant right after the picture is taken and when someone uploads it, even if its just till they get home and change it back again their giving free advertising to Newcastle Brown on Facebook, which nowadays its priceless since it gets to everyone instantly.
Note: I suppose they had a PC available for everyone to do upload the photo at the spot, otherwise it wouldn't work since later no one would remember.
No comments:
Post a Comment