Nice, i just found out a cool strategy by Burberry that is about to launch a new perfume "BODY" and is resorting to social networks in order to better understand the impact that the product will have on the market.
The campaign consists in taking advantage of the great relation that the brand has with millions of fans out through the world, by offering samples of the perfume before it gets to the stores to everyone who asks for it just by clicking on "Like" at the Facebook page created.
To establish an even greater bond, the campaign comes along with a video from the Chief Creative Officer (CCO) of Burberry with the actual invitation to experiment it and participate with opinions about it.
This action is being extremely successful and we can tell that by the almost 8 million likes at the BURBERRY BODY page.
Its really something fantastic to see a brand doing an amazing campaign like this, utilizing social networks in such a correct way and with astonishing results. Until now, I've seen hundreds of positive comments from people who have tried the perfume and sadly most of the negative ones are all related with problems to conclude the request for the sample. Anyways lets wait and see how this will end.
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