I saw this ad some days ago and i wasn't quite sure if i would post about it. After thinking a little more, i thought that this is in fact a very different commercial for a car of what we are used to and so here it is.
In this spot, instead of enumerating all the incredible new features, they create a story of how to steal jewelry in ten steps using the outstanding driving technology of the car which is extremely appealing and exquisite like the car itself .
I think the idea of creating a storyline to "show of the car" was very ingenuous and entertaining but for some it can be a bit slow since 3 minutes can be quite long for and ad sometimes. Never the less, outstanding and unusual approach from the brand.
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