What i'm showing you today is something blew my mind especially do to its extremely simple execution but with incredible results.
Now i ask for your attention for whats really important here. This is an official announcement trailer for a zombies video game called "Dead Island" and what in fact impressed me is, how with a simple and small trick such as playing the video backwards, they are able to pass this huge amount of heavy emotions charge, making us almost completely forget that we're actually watching a video game instead of a real movie.
The video can get a bit long, but i think in the end that's a necessary factor to transmit those feelings of anxiety and fear for the persons or characters we see on the trailer.
It goes to show you that even for a genre of games that usually have no story at all (its all about the killing) you can create a strong connection with the public, in this case trough basic emotions like fear, anxiety, and in this case the need of wanting to help that little girl.
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