Today i found out of this incredible campaign from the China Environmental Protection Foundation about the problem of the ozone layer of our planet.
It consists on extremely visual and shocking white t-shirt in order to demonstrate the effect of the loss of the ozone layer which results in strong ultraviolet radiation skin burning or even causing skin cancer and other illnesses.
I think the idea is brilliant as its able to capture loads of attention to this problem that is getting worse by the second and hopefully they'll be able to support this campaign with other creative ideas such as this.
é uma boa campanha para um país como a China..mas a história da camada do Ozono é algo polémica...
ReplyDeleteConcordo, é uma campanha muito bem conseguida especialmente no país que é, visto que acções relativas a este tópico não devem faltar.
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