Febreze Breathe Happy Experiments

In today's times we're hearing more and more about digital marketing and web campaigns. Its a fact that these types of marketing are growing immensely and gaining huge power near consumers.

Never the less, we can't forget that there are still other ways for a brand to convince consumers of the quality of their products, especial for those which we need our senses to be completely persuaded.

I'm talking about a very funny and cool sensorial marketing campaign by "Febreze" in America in which they invited people from the streets to smell for themselves the power of the product in harsh environments completely blindfolded. 

Surprise, surprise when they saw where they were.. for sure not in the middle of flowers!

 

This campaign was also combined with a digital tool, Facebook where Febreze shares with everyone lots of other experiments. Go check it out if you liked this one.