McDonald's Twitter Campaign Goes Horribly Wrong #McDStories

In many posts through my blog i've shared my opinions of how important is nowadays the use of web based platforms by the company's to communicate with their consumers and also how only now these platforms like Facebook or Twitter are starting to be well managed for those purposes. 

Anyways, like every other means of communication, things can go wrong and there should always be a backup plan for the possibility of backfire.

Check it out:

A twitter campaign by McDonald's backfired when people started sharing the wrong kind of #McDStories (via @bored2tears).

McDonald's kicked things off on Thursday with the hashtag #MeetTheFarmers, in a campaign meant to draw attention to the brand's guarantee of fresh produce.

Later in the day, however, the burger company used a dangerously vague hashtag: "When u make something w/ pride, people can taste it," McD potato supplier #McDstories

People took this hashtag and started talking trash. The Daily Mail gathered some of the best:

UPDATE: Here's an emailed statement from McDonald's social media director Rick Wion:

Last Thursday, we planned to use two different hashtags during a promoted trend – #meetthefarmers and #mcdstories.

While #meetthefarmers was used for the majority of the day and successful in raising awareness of the Supplier Stories campaign, #mcdstories did not go as planned. We quickly pulled #mcdstories and it was promoted for less than two hours.

Within an hour of pulling #McDStories the number of conversations about it fell off from a peak of 1600 to a few dozen. It is also important to keep those numbers in perspective. There were 72,788 mentions of McDonald's overall that day so the traction of #McDStories was a tiny percentage (2%) of that.

With all social media campaigns, we include contingency plans should the conversation not go as planned. The ability to change midstream helped this small blip from becoming something larger.

Source: Business Insider

Sainsbury's: Great Costumer Service

The consumer is the on the center of everything!

Costumer service. Its one of the main pillars that every company in the world should invest in and give lots of attention to guarantee its success in the market.

I'd love to talk more about the subject due to its importance nowadays but quite in a hurry, so ill leave you here a phenomenal example of good costumer service from Sainsbury's.

I understand if not all company's can go to this extreme but at least they should put an effort to it.

Check it out and tell me what do you think.

African Angel: With Immediate Effect

Man, watching this just made my day and at the same time sent me in a journey of thoughts on the subject.

Usually when people donate, they can't see the immediate effect of their action and can only imagine what actually happens by what they are told.

To create and share a more powerful and instant feeling of accomplishment and knowledge of what happens to the money, even if it is a simple Euro, the African Angel along with Ogilvy Düsseldorf created this simple, brilliant and heart touching campaign for all the people out there who have in their hearts the need and ability to help.

Good Job Ogilvy, its impossible not to think about the issue at least.

Nike+ FuelBand: Life is a Sport, Make it Count.

We live with no doubt what so ever in the age of fitness where beauty is more commonly associated to someone who looks fit and healthy.

With that in mind Nike is always one step ahead and so they launched one really hip and fun commercial and another more technological to promote their brand new product the Nike+ Fuelband which is in fact really cool and a great way to promote fitness and a healthy life in your daily basis by allowing you to keep track of how many calories you burn in a fashion bracelet.

IKEA: Making of montage de l'appart

Why the hell not?

Some days ago, instead of going all out for a tradition ad campaign with a commercial or a print, IKEA had this brilliant idea of building and more importantly furnishing 2 small 54m2 apartments in the middle of a Paris metro station.

Then they simply gathered 5 volunteers to live there for a week from the 9th to 14th, showing in first hand to the public the outstanding storage capabilities of their products. This way its as true as you can see and you don't have the chance to think "Its only true because its a commercial"

So, check out right here the apartments montage and a short clip of the first day they spent there. You can watch the rest of the "episodes" on Youtube since for each day, one video was posted.

Completely out of the box right? 

That's how we like to see brands advertising their products!

Volkswagen Game Day Teaser: "The Bark Side"

After that absolutely perfect ad combining Volkswagen and Star Wars, we are presented with an incredible sequel "The Bark Side".

The teaser makes everyone's delight with a canine chorus barking a familiar tune and with each dog dressed accordingly as a character from the movies. Fantastic!

In the end the promise that their back and better than ever in 2.5.2012, so the only thing left to do is wait and see to make sense of everything. In the mean while you can supposedly create  an intergalactic invite to your big game party right HERE

Martini Commercial: Luck is an Attitude

Today i'm talking about the incredibly outstanding commercial launched at the end of the passing year of 2011 by Martini, surrounding the concept "Luck is an Attitude".

The perfect actor, the perfect song and along with the perfect execution after a huge series of castings created this fantastic ad witch everyone, especially man can relate to because it's true. Everything tends to go your way when you have the right attitude.

So chin up, get out there and create your opportunities!