African Angel: With Immediate Effect

Man, watching this just made my day and at the same time sent me in a journey of thoughts on the subject.

Usually when people donate, they can't see the immediate effect of their action and can only imagine what actually happens by what they are told.

To create and share a more powerful and instant feeling of accomplishment and knowledge of what happens to the money, even if it is a simple Euro, the African Angel along with Ogilvy Düsseldorf created this simple, brilliant and heart touching campaign for all the people out there who have in their hearts the need and ability to help.

Good Job Ogilvy, its impossible not to think about the issue at least.