"Advertising in one minute". A place where i hope to gather various opinions about the BEST and sometimes the WORST in the world of Advertising & Marketing, along with all my experiences and work related to that matter. Every day something new!
Having difficulty to sell an advertising space? Your problems are now over, voilá! The best way to get the audience’s attention is to expose them to a threat.
You know what they say, for complicated situations just come up with some creative solutions. Watch:
So, eventually Radio 2 bought the advertising space, avoiding the worst scenario. In my opinion the attention that they took for themselves by buying this spot was enormous. Now their name (Radio 2) is associated in people's minds as the ones who "saved" the city from the horror along with the benefit that the brand can be seen by all drivers as they pass trough and who knows... maybe they check it out.
Who never played or simply doesn't know Hotwheels cars and its amazing tracks with phenomenal loops.. no one. It's a Classic! What a creative treat this is for our eyes, so bring up your child memories and look at this Outdoor made the Advertising agency Ogilvy & Mather.
However, there might be one or two things to point out. For example, the middle where the sky is painted. If the weather changes, then the color wont match and lets also hope that the other side of the board is also painted, just for realism. Despite that, wonderful work bringing the small world into the big world.
For those football lovers, i know you will enjoy this campaign and its enormous results. This is from 2010 but I've only found about it today. It's always great to see that amusing and creative things can be created when you have the power and will to do so and when i think about it, i sincerely can't remember any brand doing something like this and for that i have to say to Nike: Congratulations!
In 2010 the Brazilian soccer team Corinthians turned 100 years old. To pay tribute to its 30 million fans Nike launched this amazing integrated campaign. They created a fictional country called Republica Popular do Corinthians, which in number of inhabitants this ‘country’ is bigger then 150 other countries in the world. Nike created everything that a country needs to exist: legislation, custom identity cards, birth certificates, an embassy, a currency and even a president.
The entire campaign was supported in the fan store and generated free media coverage worth $ 7.800.000, among with 1.200.000 mailing contacts for Nike. It was so successful that they might take the idea for other clubs in other country's. To better understand the situation check it out.
So, what do you have to say? I'm positive that know you're just eager to be apart of your own football country and who knows, maybe one of these days Nike might surprise you right there in your homeland.
It's been a while since the last post but I've been a little bit busy with some other work that ill talk about if i goes right ;)
However today is no different and i still don't have that much time. Still, I'll leave you here a campaign by Turkcell which was launching new smart phones with mobile internet and wanted to create awareness among the heavy internet users. I think the idea was very good and the results were fantastic as you can see in the video. It's another reminder of how fantastic these everyday communication tools are.
Hope to be back soon with much more time in my hands to bring you something great and more elaborate. Cheers!
I know, its another post regarding web based platforms but c'mon people its importance, like i said before is getting bigger every passing day. So, this time I'm going to show you some tips i found while i was doing some research.
According to Facebook's own statistics, people spend more than 700 billion minutes monthly on the platform.
Therefore, it's essential for every company to explore the ways that their audience are using each social network. Its not all about Facebook, you also have Twitter for example but for this case lets keep it to one of them. Too many companies merely create a Facebook page and randomly post information about their brands until they get bored and then leave it to gather dust for months at a time.
Every company needs to developed a clear Facebook Marketing strategy and then executed with precision. However attention. Facebook doesn't replace other forms of marketing but prospective customers are spending time somewhere and believe that lots of those minutes are on that specific platform like the statistic show. With this in mind, every company has to try and connect with those prospects, increasing this way the time they spend with their brands.
"Marketing Online" is a thematic of the most importance and that in most Marketing degrees its not talked about. However the phenom of Social Media is continua-sly growing and learning how to use web-based and mobile technologies to turn communication into interactive dialogue is becoming more essential each day especially for company's and their brands. With that in mind, yesterday i attended a very interesting and helpful workshop regarding those subjects (which i seriously recommend) by Bruno Silva, founder and manager of InnovMark.
So, what i truly want to share with all of you is this perfect example to illustrate the increasing power of the concept of Social Media and that every company by using the correct platforms carefully, has the possibility of getting extraordinary results for extremely low costs:
A teenager from Sydney, Australia, was forced to cancel its own sweet 16 birthday party after 200 thousand people confirming their presence on Facebook. The girl announced her party on Facebook, asking some friends to warn other "KNOWN" friends about it since she didn't had the time to invite each one in person. After one day, the student was surprise as she saw that 20 thousand people had already accepted the invitation and that number kept going to 200 thousand till the day of her anniversary, even after the party was canceled.
The press reported that a group of hackers spread the news of the party like a virus. The young girl was able to celebrate her birthday in home with some police man surrounding the house to avoid incidents.
Now here it is another fantastic way for a brand to increase sales and involve consumers and once again using Facebook as the platform. This idea is a student project which is related once again to the theme social media. The objective consists in creating a party event as soon as someone opens a bottle with a special bottle opener linked directly to Facebook. Its guaranteed that everyone will try for the pure fun of it and besides the one who gets the most responses to the event saying that their friends are attending will get a prize.. a whole case of Heineken for the next party ;)
I have to say that this project is genius, however the only remark i make is that this would be perfect if it only worked by opening Heineken caps, just to ensure that everyone would drink only Heineken beer instead of other brands. Perfect to sell more and involve the consumer with the brand.
I cant download the video here, however here is the link. Enjoy because the concept is really funny, especially for people of our age who like to party at least once a week: http://vimeo.com/23215772
