Hollidays!

I forgot to mention but ill only be back from Spain on Monday ;) cya then with some new stuff!

WWF: Save a tree and other species Living in Rain Forests

This is a very interesting image by WWF for their campaign to save the trees and 875 000 species that live in rain forests. They only cover 7% of our planet but harbor more than 50% of the world’s species. 

I enjoyed a lot this particular strategy of using a picture puzzle for this situation. Its very entertaining but at the same time calls a lot to the audience attention.

So, click here to enlarge it and what can you see there? Don't be shy and share your creative responses below :)

Source: Osocio

BBDO Sends Garbage Bag To Moody's Headquarters

In protest against the cut down in the rating of Portugal, BBDO filled a garbage bag and sent it directly to Moody's headquarters in the states 

The Portuguese creatives made a video showing the whole process acompanied by the music "Fuck You", by Cee Lo Green.

Watch the video right here:

Source: Económico

Doritos Presents: The Rise & Fall of Esteban Ortega

Everyone likes to hear about legends of heroes, especially when they're about a hardcore mariachi in Mexico (i suppose).

This is a very cool and funny integrated campaign released by Doritos in the UK. "The rise & fall of Esteban Ortega" which is a beautiful and even emotional 2 minute short movie that shows the story of this outstanding professional Dorito flicker.

The man who plays Esteban is hilarious don't you agree? A true mariachi, ai ai ai!

That's not all. The movie is also supported by an additional gaming layer to activate consumers on Facebook or through their mobile devices. So if you want to take the place of this hero just go on and go check it out right here at The Dip Desperado.

The World's Biggest Hug Campaign

In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise public awareness on the issue the "True Affection" campaign has been launched. The symbol for it, a simple hug.

But "Monumenta Brazil" didn’t keep it simple. They used the massive statue of Christ the Redeemer at Rio de Janeiro to create the world’s biggest hug. By using projection technology it appeared the statue gave hugs instead of spreading his arms.

What Monumenta did is absolutely amazing and the visual effect they've created is breath taking. Fantastic they way they advertised this campaign and of course the results were great. It would never cross my mind to use the statue it self in such a way, didn't think it was possible, fabulous!

Toyota Venza: Campaign Commercials

Your parents don’t miss you. In fact, they’re out riding bikes with their friends while you’re underestimating their physical shape. That's what Saatchi & Saatchi L.A.’s say with the new campaign for the Toyota Venza.

There are four spots for this campaign, but i think the best of them is the "Social Network" , which turns the table on today's Facebook influence on the young ones and shows in a very funny but true way how they can come off as condescending and lazy. 

The concept works very well, do to the humorous way in which is approached, especially with the "nerdy" girl and it was indeed a great idea to use this theme so up to date and that many people can identify with it. See for yourself:

In case you liked it a lot like me, ill leave you here the other three spots that i've seen right here since they're also very fun to watch.:

 

So there you have it. Very cool right? Yep, i don't know of any results from it especially since its not easy to measure but anyways good job. Its extremely entertaining!

U.S. Air Force Ad: Epic Fail

How can i say this... Its one of the worst things i've seen lately, seriously.

For what i understood the objective of this ad is to recruit more people for the U.S Air Force, i cant get any other idea from it but COME ON! is this really the best you can do? 

Its a weak concept if you want to call it one, with and expected copy, which the try to hide by using lots of money in the production. In the end it appears to be a really lame cut-scene from a video game with very good effects. Nothing more, nothing less.

My reaction is due for two reasons. First my father works for the Air Force and so i have a great respect for it and to see this was shocking and second if the objective is to recruit this fails miserably since you don't understand the message nor you get impressed by any of that. Are they trying to say that the "Transformers" joined in to save the world with that plane? 

Pure science-fiction which i don't think its the way to go. I know its a hard thing to advertise but you really need to come up with something else.

Anyway, ill be looking forward for someone to identify that plane.. if you can.