This is very smart advertising, that at the beginning doesn't seem to do the trick but then..
It starts a little off, like its not going to make any sense and its going to be ridiculous but then the agency (MacLaren McCann, Toronto, Canada) created a quite funny connection from the dramatic situation to their product, the "Cadillac CTS Coupe".
So, what starts to seem something to exaggerated, turns out to be able and take even a little giggle from the viewers.
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