Wednesday, August 31, 2011

Just Another Day at the Office at Kohl's For Jennifer Lopez and Mark Anthony

Now this is something funny brought to us by Kohl's, especially because not so many campaigns done with celebrity's achieve this fantastic level of humor.

We are able to see here Jennifer Lopez and Mark Anthony promoting their future clothing line called "Jennifer Lopez collection" and "Mark Anthony Collection", available at Kohls department stores.

However, these extremely funny ads show us how even superstars can have a normal day at the office like a regular person, and usually that's not the first way how we imagine it, am i right?


 

 
 
 

Monday, August 29, 2011

Make Your Candy Face With Maynards

I just found out on my daily search this very cool Facebook application. Another prof that the interaction between brands and their users through these web based platforms that are the social networks can provide outstanding results.


Despite the thousands of "face upload" application that we've seen till now, this one has a very sweet result brought to us by Maynards Candy. We can upload our head, change the contrasts and brightness of the candy itself and even from the package.

After that, give them a good reason for your candy to be one of the chosen one and who knows, you just might see your face being sold for other people to see and and eat with a sweet taste! how cool is that?

Check it out right HERE and make your way in the candy world.


Saturday, August 27, 2011

Schick: The Power of 4!

I found this advertising print with a very funny and different concept for what we usually see out there for these types of products. It even shaves the fur of a tattooed tiger, how cool is that!

This was made for Schick which is a brand for safety razors from Wilkinson, that now have the power of 4 blades. 

Thursday, August 25, 2011

Hyundai Veloster: Death Commercial

Hyundai recently released the new model Veloster with the unique characteristics of one door at the left side and two on the right. 

Despite this fact, i tried to search a bit and the uncommon design has no clear intention, so the advertising agency said and i quote: "we decided to use safety as our main theme".

And now, here you have this new insight that suits well for road safety by Hyundai. However, this spot was banned from TV for being to shocking, but the in any case the brand gave a "thumbs up" for it to pass out there on the internet and so it is.


I'm not entirely sure but it may be in fact a bit controversial to be passing on TV. Probably lots of people wouldn't like to face this reality as a daily basis while the ad would be on the air.

Still, the truth is that it displays the message extremely well and the idea of keeping your passengers even more safe is now a possibility that is out there.

Wednesday, August 24, 2011

BMW Vision ConnectedDrive Jewellery

I saw this ad some days ago and i wasn't quite sure if i would post about it. After thinking a little more, i thought that this is in fact a very different commercial for a car of what we are used to and so here it is.


In this spot, instead of enumerating all the incredible new features, they create a story of how to steal jewelry in ten steps using the outstanding driving technology of the car which is extremely appealing and exquisite like the car itself .

I think the idea of creating a storyline to "show of the car" was very ingenuous and entertaining but for some it can be a bit slow since 3 minutes can be quite long for and ad sometimes. Never the less, outstanding and unusual approach from the brand.

Tuesday, August 23, 2011

Virtual Flowers Become Real on Your Birthday with "1-800 Flowers.com"

With the constant evolution of technology, the concept of "Happy Birthday" is getting more and more digital and prof of that is what we can see on web based platforms like Facebook.

Nowadays, instead of the traditional flowers and gifts given personally to hand, phone calls or messages, people rather resort to an instant message or even a digital present through apps on Facebook to wish someone a special birthday.

With this in mind, "1-800 Flowers.com", a flower-delivery company created along with the Miami ad school a Facebook-application via which people could deliver virtual flowers to the birthday boy or girl and that at the end of the day would become real.


This campaign is an amazing method for a flower shop to get its name out there and engage lots of possible consumers through this service. At least through the used channel (Facebook) they reached millions of people for sure and hopefully for them this got their attention and brought up the sales. Congrats!

Sunday, August 21, 2011

Burberry Executes Amazing Social Network Campaign For New "Burberry BODY"

Nice, i just found out a cool strategy by Burberry that is about to launch a new perfume "BODY" and is resorting to social networks in order to better understand the impact that the product will have on the market.

The campaign consists in taking advantage of the great relation that the brand has with millions of fans out through the world, by offering samples of the perfume before it gets to the stores to everyone who asks for it just by clicking on "Like" at the Facebook page created.

To establish an even greater bond, the campaign comes along with a video from the Chief Creative Officer (CCO) of Burberry with the actual invitation to experiment it and participate with opinions about it.


This action is being extremely successful and we can tell that by the almost 8 million likes at the BURBERRY BODY page.

Its really something fantastic to see a brand doing an amazing campaign like this, utilizing social networks in such a correct way and with astonishing results. Until now, I've seen hundreds of positive comments from people who have tried the perfume and sadly most of the negative ones are all related with problems to conclude the request for the sample. Anyways lets wait and see how this will end.