Budweiser Budvar: Czech Girls

The new prints from Budweiser are going all around the web and so they are today's choice for a post do to that popularity.

Its quite amazing when we see such a simple image combined with an extremely simple copy bring a lot of commotion, especially for men. Good job there Budweiser.

"When the average Czech girl looks like this, who the hell needs alcohol. Budweiser Budvar non alcoholic."

Crash Corsage - The World's First Wedding Crashing App

"Free food, free drinks and the possibility of a one night stand"

Crash Corsage is a future app developed by R/GA that will allow you to fulfill that fantasy of crashing a weeding (just like in the movies) but now, like a pro.

Instead of explaining how it works, let me just show you! I'd imagine that no couple wants some random people crashing their most precious day, especially the bride. However the concept is extremely funny and deserves a slice of recognition. Unfortunately this concept wont probably work in Portugal, but what the hey, just enjoy it if you go to the States ;)

Cravendale - Cats with Thumbs

Today i bring you another fantastic ad from 2011, "The "Cats with Thumbs" which made the shortlist drawn up by the industry experts, and winning first place in the top 20 countdown voted by 8,000 ITV viewers or so i've read.

Sam Dolan, Cravendale senior brand manager, commented:“It’s a really engaging, fun ad that struck a chord with cat lovers and cat haters; it’s not too difficult to imagine a world where cats take over!" and with that said here you have it, a extremely humorous commercial that took out its rivals.

Dead Island: Official Announcement Trailer

What i'm showing you today is something blew my mind especially do to its extremely simple execution but with incredible results.

Now i ask for your attention for whats really important here. This is an official announcement trailer for a zombies video game called "Dead Island" and what in fact impressed me is, how with a simple and small trick such as playing the video backwards, they are able to pass this huge amount of heavy emotions charge, making us almost completely forget that we're actually watching a video game instead of a real movie.

The video can get a bit long, but i think in the end that's a necessary factor to transmit those feelings of anxiety and fear for the persons or characters we see on the trailer. 

It goes to show you that even for a genre of games that usually have no story at all (its all about the killing) you can create a strong connection with the public, in this case trough basic emotions like fear, anxiety, and in this case the need of wanting to help that little girl.

Canal Digital: The man who lived in a film

Here's a fantastic commercial with a great execution to promote a video on demand service brought to the public by Canal Digital. 

The ad claims that they have more films than ever along with the slogan "We bring the movies to you" which is something they literally show this man's life turning itself into a film.

Yes, sometimes TV spots (still) work!

Todays post is brought by a close friend and shows his perspective, which i think its most interesting, along with other ideas that he shares on his blog:

In a world where TV spots and radio advertisements are losing its impact  versus new media channels, here's an example of a commercial that goes against this trend. This time by the giant Coca-Cola, with a 1 and a half TV spot launched in Christmas, in Portugal.

The marketing mix is something easily understood on paper but difficult to put in practice if you don't know your brand and your consumers properly. And even when you do know them well, the right balance is hard to determine. Currently more and more companies and leaving classic media channels such as television and switching to, for example, social media vehicles to promote their products and services. By doing this firms keep up with their consumers' trends as they communicate to (and with) their consumers while they are facebooking or simply writing posts on blogs.

However, a good TV spot still makes an impact. And what is a good TV commercial? For me a good TV commercial is evaluated by 1) the consumer's understanding of the message presented and 2) how much they like it, which ultimately leads to a word-of-mouth snowball effect. This ad clearly transmits the "happiness" core value of Coca-Cola, while at the same time is so good that made people talk about it. It became viral, with hundreds of people posting it online. So even the ones that didn't catch it on TV, they saw it anyways online.

So for all the companies re-thinking their marketing strategies, here's an advice: most of the marketing tools you can use are worth going for, as long as you make sure you are doing it right.

Sourse: Walk da Line

Argentina vs Brasil: Condoms Ad

Hello fans and welcome once again!

I apologize for my absence but it was quite difficult to post anything what so ever these last months. Anyways lets get right away to what really matters but from now on with a slight change on the concept of "advertising in one minute".

Ill post the ads, marketing campaigns and everything else along with small remarks, instead of bigger content in order to keep things fresh, fast, attractive and new by the minute. I know its more common but hey, let's give it a shot and if you disagree, just share your thoughts with me.

With this said, here we go for the great come back: 

This posters have quite some time, but i've seen them being used in several occasion and the last one was on the famous and growing platform of entertainment that is 9GAG.

An Argentinian condoms brand came up with this before a game against the big rival Brasil, assuming that their beloved team would win.

However... The outcome was a tad different than expected and in the end the Brazilian Football Organization posted this everywhere in retaliation. On the spot right?