"Advertising in one minute". A place where i hope to gather various opinions about the BEST and sometimes the WORST in the world of Advertising & Marketing, along with all my experiences and work related to that matter. Every day something new!
Wow! This is the only possible word to start today's post.
What you'll see is quite a bit hardcore and that's also why it wasn't approved by "Skittles". Anyways, its out there on the Web and i found interesting to show it do to its controversy and because i heard lots of people thinking that this was made by the brand itself. No.
This is in fact, for what i understood, a spec ad work from L.A. directing team, Cousins. Beware, sometimes people might get the wrong idea and start to dislike a brand because of something like this, or who knows, maybe they'll get more popularity.
I won't comment if its good or bad because probably lots of you will think its extremely funny but others totally shocking. Anyway, here it is:
Now this made my day. As soon as i noticed this campaign with Ken Jeong i thought to myself: This as to be hilarious! I'm a big fan since the movie Hangover.
The American Heart Association along with the Ad Council and Gotham came up with this ad for the campaign entitled "Hands Only CPR" which aims to educate people of the proper procedure in a sudden cardiac arrest situation that can happen to anyone, anywhere.
Like i said, it features the actor and comedian Ken Jeong who, along with a couple of blondes, shows up to save the day at the sound of disco music when a charades player falls to the floor.
The campaign is also accompanied by a "Web Site" with an application that instructs the viewers the two steps of "Hands-Only CPR" on a hot body of their choice. Quite interesting and educative in deed.
Remember, like they say: "The classic Bee Gees disco hit "Stayin' Alive" It’s the perfect beat for remembering the right rate of chest compressions during Hands-Only CPR. Disco may be dead, but it’s helping to keep people alive"
The Motor Accident Commission (MAC) is a south Australia’s insurer that is focused on road safety and provides help and compensation to road crash victims.
They recently came up along with BBDO with several extremely funny TV spots and prints. It basically illustrates everyone's worst nightmare, showing what people might go through if they lose their license, in order to make you think twice before doing something foolish behind the wheel of motor vehicle.
The execution is in deed very good in either in the prints or the commercials. It's amusing but straight to the point, especially for young drivers who think their social life depends on a car and sometimes go crazy in order to show of.
I can easily see myself ashamed like these youngsters if something like this happened to me some years ago. The message passes right on trough.
Need fuel for the BIG day ahead? Well, the winning spot BBH London spot for Weetabix gives the solution.
The ad shows a regular middle class family and that everyday is a big day. It doesn't matter if your the dad, the mom, the little kid or even a baby! We all need a good dose of fuel to start the day off and surpass those events in the best way possible.
Its not something very elaborate since the idea might be considered a bit predictable, but this ad is with no doubt extremely funny. In fact, for this category of products i don't seem to remember anything as funny as this, especially with the ending of the baby's day. Hilarious!
This one's for the USA, my biggest audience yet. Thank you!
Everyone knows that America’s favorite comfort food is Macaroni & Cheese, also known as "Mac & Cheese". Its something that they cannot go without, simple as that!
In order to demonstrate the importance of it, here's something i read some time ago: "You may be able to whip up a scrumptious beef Wellington or chicken cordon bleu but if your mac & cheese is not, as the kids say, off the hook, you can't really cook."
After stating how important is this dish to Americans, i bring you this campaign that i think its funny and in fact transmits the feeling of comfort that the food itself supposedly brings to people when they eat it.
Kraft Macaroni & Cheese has been warming Americans on their coldest days for over 80 years. Now they went to one of the coldest places in America, Green Bay’s Lambeau Field and heated a giant Noodle that was delivered for for everyone that was passing by could warm themselves when the temperature falls below freezing.
Some time a go i was going to show here a campaign by snickers called "You're Not You When You’re Hungry" composed by several ads. But, i didn't do it because in the end they were nothing more than that, funny ads with Diva's like Aretha Franklin and Liza Minnelli. For example:
However, today i found out that Snickers is stretching their global creative campaign and are applying it to music. The artists "Miami Horror" and "Phrase" are challenged to cover a song completely out of their genres, proving this way that even they aren't themselves when they're hungry.
What really amazed and made me post this article was that the project is raising funds for "Heaps Decent", a not-for-profit organization committed to nurturing the creativity of disadvantaged and marginalized young people and supporting the development of emerging artists.
Keep in mind that the more you vote, the more money is donated, so start voting right HERE with a simple free click!
Snickers has the heart in the right place and for that, congratulations!
Here i am, back from some amazing holidays a bit earlier than expected and with some new and interesting stuff for all of you. Let's begin with today's treat.
Once again GREENPEACE takes out its sniper rifle and this time targets Nike and Adidas. They launched a challenge called "Detox" between both of the world’s biggest sports brands to see who will be first to rise to the ocasion, and prove themselves as the ultimate champion of the "non toxic future” by taking action and eliminate hazardous chemical discharges from their supply chain and products.
On one side, i think the idea of challenging the two brands against each other instead of targeting them individually was quite brilliant. If one of them actually takes the game on, the other will be forced to do the same or their image might get severely damage since people could say that one is helping the planet and the other did nothing. Congratulations for that brilliant idea.
Never the less, in my opinion they failed in two aspects. For starters if they're trying to show that these two awesome and hip sports brands are doing something wrong they should create a whole ad that only involves people having the time of their lives with party's and sports. In the end, we might start to like them even more.
The other thing is something that i read and found it just perfect: "Showing a graffiti artist using an aerosol can to spray paint your campaign logo onto a wall, even satirically, doesn't exactly scream environmentally friendly".
There you have it folks, if your criticizing someone, don't make them look so damn cool and absolutely don't go against your own principles while doing so!
