Artis Amsterdam Zoo: Billboard stickers

Amsterdam Zoo "Artis" has come up with a cool interactive billboard-campaign. On the billboards several (easily removable) stickers were put, in the shape of all kind of animals. Locals were then invited to remove the stickers and paste them somewhere in the city. That way, it was not only the zoo but also passer-by’s promoting the baby-boom of newborn animals at the zoo.

The idea is brilliant and fills everyone with joy to to what its about. Who doesn't like to know about cute a fluffy new born animals? 

This guerrilla campaign proves that even traditional advertising can go “viral” with remarkable results thanks to the people of the city that simply went and spread the stickers, informing this way others of the good news.

I gotta say that this could be great for all sorts of advertising, i really enjoyed watching this video and after, i had the urge to grab some of those animal shaped stickers and show them to everyone!

Creative Prints For Erotic Channel With Child Lock

These were quite some busy days but here i am with some cool stuff to compensate you all.

To start the day off, i bring you four creative print advertisements that were made by the German advertising agency Kempertrautmann for the Erotic TV Channel "Beate Uhse"

I think the idea and execution are really very good and different for this subject. For example, its only natural that some people want to have an erotic channel to watch at their privacy's home. Besides, who says that those people aren't married and have kids? 

In that perspective i think this advertising fits perfectly. Its an interesting niche because maybe lots of those people decide not to have one of those channels active with the fear of their kids finding it in the middle of a zapping. However, now its apparently safe!

Also, its wonderful to see a campaign so light and innocent for an adult's channel. Usually the publicity made for these matters are very serious and they always approach the matter with seduction but here the irony in this way of seeing things is very funny and bold. I like it.

So tell me, which is your favorite? ;) I gotta say the the ostrich!

 

The Volkswagen "Scirocco Cup Augmented Reality Challenge"

Volkswagen and Ogilvy's Beijing recently very creative campaign. 

As the first manufacturer in China to host a professional racing event, they placed inserts into one of China’s most popular car magazines that were shaped like a steering wheel. They were in fact invitations (not only that) for readers to take part in the "Scirocco Cup Augmented Reality Challenge". 

After accessing the web site "sciroccocupchina.com", players could hold up the so called steering wheel to their webcam and take control of a Scirocco race car. 

The Technology used here is absolutely really cool, i mean, how can something so thin as that is detected by any web cam and responds exactly to your commands? Amazing.

The only negative aspect that i can point is the graphics and gameplay which are a bit poor. I say this because after seeing this fantastic device, I'd be expecting a hi-tech game to complete this thrilling sensation.

Anyway the idea is very good and props for coming up with. The results as you can see in the ad were pretty great so they couldn't ask for more.

Marketing: Google tests new social network to rival with Facebook

Google began testing a new social network that aims to be the next great rival to Facebook.

Google+ is the name of the project, this service is the latest attempt by Google to succeed in the area of ​​social networks, where Facebook dominate.

As in a normal social network, this service has several features whose purpose is to promote interaction between groups of friends, such as sharing photos, creating groups of friends, defined here as circles, or sending messages to multiple users simultaneously.

In the presentation of services available online are released five features: the creation of circles of friends, able to arrange meetings with friends in real time through video, sharing content instantly with a feature called Sparks that lets you specify your user tastes and the ability to chat with several users at the same time.

For now this new social network from Google is still not open to the public, but in a message posted on the company's site states that "it is not long for the project + Google ready for all".

Source: Inovação & Marketing

Google Chrome: Justin Bieber and Gaga

It's not that i like Justin Bieber but i have to admit that he is the most perfect and recent sensation example to illustrate how the Web browser allows people to communicate with each other and maybe might take you all the way to international super stardom just like him.

 
The effectiveness of the ad depends on how you feel about Bieber. But his success is certainly a story about the Internet, so it's hard to argue with that especially with his legion of teen fans. Just watch:

However if you aren't a fan, Google didn't stop there as they made other spots like for example with Lady Gaga which is another worldwide sensation that moves millions. Look here:

Each spot demonstrates perfectly how the Web is what you make of it and that its power has in fact almost no limits. Very well done Google.

Santa Takes A Vacation From Coca-Cola With Pepsi

Wow, now this is a kick in the "nuts" if i might say! 

I have to congratulate Pepsi and TBWA\Chiat\Day for coming up with this awesome campaign for the brand which is the biggest competition against Coca-Cola. 

The ad brings attention to Santa's supposed deal with Coca-Cola, since everyone as the general idea that they invented "The Big Man Santa". Like a regular person, Santa's on vacation in the tropics and when he's about to get a soda he decides for a Pepsi instead of the usual Coke. 

Watch it to understand how brutal the old man can be to its makers.

For what i know, in the States they can call out with no problem their competition in an ad and because of that this was made.

Its Fantastic how they used this to show how Coca-Cola is so "antiquated" and that Pepsi is so cool unlike them, being perfect for the summer when all youngsters want to party, have fun and be the coolest for others to see. The whole ad transpires that idea!

They didn't use any schemes and thats why its so good to see. Simple and clean, if you want to be "hip" you just need a vacation from Coca-Cola.

Well done Pepsi.

BandSports Parental Control

Now this is a really cool and useful application to ensure that our little brothers, sons or whatever, don't stray away from the path of righteousness that is the be a number one fan of the same team that past generations of each one's family's cheered for till today.

For that, this Parental control from BrandSports filters everything on YouTube about the teams you choose. What i mean is, if they try to see for example the scores and goals of one team you blocked, it will only appear their defeats, especially against your number 1 team!

Perfect to make sure that your little boy or girl grows up to be the person you dreamed of, guarantying future bonding moments in your living room or even stadium ;)